Q: - Dr Leonard - 2012 was a special year for you. You had great news almost all year. Tell us about it.
Dr. Leonard - It's been an extremely exciting year for me. I was very happy to have Wes Welker of the New England Patriots become a patient of mine this summer. He got married in June and had a transplant procedure early July. He's one of the most wonderful, kind and passionate guys I have ever met. It's a pleasure working with him. And, Wes has agreed to become a spokesperson for Leonard Hair Transplant Associates.
Q: That sounds exciting.
Dr. Leonard - Yes and the goal is to help me (make) hair transplantation (not such an) in-closet procedure; that it's OK to have a hair transplant.
Q: It would seem that - if the transplant looks great - who should care?
Dr. Leonard - I've been a surgeon for 26 years and it still boggles my mind to know that patients are embarrassed about having a hair transplant or telling someone you had one. It's crazy because it's natural. If you have your front tooth replaced - that's the same and people talk about dental work all the time.
Q: - Transplantation today is virtually undetectable?
Dr. Leonard - Yes. I've been involved from the early days of large grafts that were detectable. Today, it's just the opposite.
Q: - You expanded this year - didn't you?
Dr. Leonard - We did and now have seven offices throughout New England. One of the biggest factors in expansion is being available for patients. I have the best team in the whole world - meeting people from the moment they-e-mail, Twitter or phone us. The staff makes our patients feel welcome. We treat all of our customers as patients because I'm a surgeon - not a sales person.
Q: For 2012 - you now offer a new, improved product line.
Dr. Leonard - Yes - a new line of hair care products called, "Copper Chemist." For the last eight years, we had a different line I designed called, "Hair Doctor." Patients loved it - but one of the main features of that product line was Copper Peptide - which was shown to be helpful for the hair follicle.
Q: And, that was a springboard into this new product line.
Dr. Leonard - That's correct. I spoke with other hair care professionals, chemists and patients to see how we could improve it. We still have the Copper Peptide - but removed any harsh detergents - which really cause damage to the hair shaft. So, people with treated hair, processed hair - it's an excellent cleanser - but - not a harsh, damaging detergent. In addition to Copper Peptides - we added natural ingredients - each of which has some positive effect on the hair follicle or shaft itself.
Q: - So - this is the result of a lot of experience from the first product line. It just got better.
Dr. Leonard - That's exactly right - in addition - we listened to patients and got feedback. The reality is - people want healthy hair; the head of hair they had in the past. And, the Copper Chemist line is for men and women.
Q: Anytime in their life?
Dr. Leonard - Any time - with or without a transplant. The launch has been successful and I had my staff use it recently. It's great to hear patients - and see the results.
Q: Also for 2012 - you have an update on laser hair therapy.
Dr. Leonard - A very busy part of my practice - I've been using this technology for 13 years. One of the problems is, people have to physically come to the office for treatment. But - now - there's a product called the laser cap - which I think is equivalent to that of the office-based program. Patients can do this at home. They still have (me) to monitor them - but - now, they can do this at home. That's exciting news.
Q: You've increased your population of trans-gender patients.
Dr. Leonard - Yes. I speak every year at a conference in New England particularly to this population of people. They go through so much psychologically, hormonally - and go through so many procedures - and then they end up looking like a beautiful women - but with a bald head. When I transplant them - it's like the finishing touch.
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